Hamilton’s economic development department is pitching that idea with a short video it has cast into the Internet ether in the hope of catching the attention of creative industries looking for a new home.
Urban renewal manager Glen Norton said the short film was created by Hamilton-based Chuck Gammage Animation, with music by local composer Nathan Fleet.
Its story tells the tale of a hapless worker who has to leave his bed at 4:30 every morning to fight his way into a job in Toronto — until he discovers the joys of a location in Hamilton.
“We’re targeting anybody who commutes to Toronto,” Norton said. “We’re telling them we have the lifestyle and a great community to go with it.”
The film, generally targeted at creative industry workers, was released through a Hamilton Economic Development blog post Wednesday. How quickly and how far it spreads is up to the people who watch it.
“We’re putting it out using the means that these people use to talk to each other,” Norton said. “From here on what happens to it is up to the individual because this is all we’re going to do with it.”
Norton added the cartoon was produced on a shoestring budget, with both local firms contributing more than what the available budget would usually purchase.
“I’m really proud that this is from a Hamilton firm,” he said.
That’s also an important factor to Michael Marini, marketing co-ordinator for the economic development department.
“I think it’s a great piece not only because of the creative talent behind it (both from Chuck and from Nathan), but that we’re actually using Hamilton firms to tell a Hamilton story. To me that’s key,” he said in an email exchange. “We don’t need to shop out this work to Toronto, we have all the talent we need, and more, in Hamilton.”
Article courtesy of the Hamilton Spectator.