Wake Up From Your Commuting Nightmare
Economic Development Office makes Hamilton a little more “animated”
Innovative piece designed to market to new creative class
Hamilton, ON – August 8, 2012 – Hamilton’s Economic Development Office launched an innovative marketing piece today never before attempted in the office’s history. The “Commuting Nightmare”- as it is known- is an animated short designed to market Hamilton as a viable live/work choice to those on the endless commute to Toronto.
“We certainly are aware of the great growth in the creative industries and we have a very unique vehicle now to sell our collective creative spaces”, said Glen Norton, Manager, Urban Renewal with the City of Hamilton’s Economic Development Office. “Get your life back, wake up from that commuting nightmare is our message through this cartoon.”
The cartoon was produced by Chuck Gammage Animation (www.cganim.com), a recent creative industry addition to the James Street North arts district via Toronto and boasts clients such as Coca Cola, Old Navy, and Teletoon. The score was produced by Nathan Fleet (http://www.nathanfleet.com), an award winning Hamilton filmmaker and film composer with screenings and broadcasts worldwide. His new music company, Blue Pick Media, was named after his trademark blue guitar pick business cards. As the director of the Hamilton Film Festival, board member of the Factory Media Centre and sitting on the Cinema Hamilton committee, he is helping to grow, enhance and connect the filmmaking community in Hamilton.
”Yet again, City Council’s investment in the Economic Development Office has allowed us the resources to create innovative media products such as this one,” said Norton. “Our Hamilton talent created a great product and now we’re hoping Hamiltonians share this via their social media channels across the nation and globe!”
Hamilton’s Economic Development Office is the central point of contact for business assistance. Its services are geared to serve new start-up companies, corporate relocations, and the expansion and retention of existing business. Its mission is to serve as the catalyst for continued economic growth, job creation, and revitalization in Hamilton.
To view the video please visit: http://www.youtube.com/watch?v=_tiNg6AYYSk